It’s been great fun recently helping a friend of mine set up a new niche divorce dating website which has just gone live today.
He originally came to me for advice on creating a totally custom new dating website in a completely different niche (the details of which I can’t go into here, this being a family blog and all). I advised him to initially go with off-the-shelf dating software. Dating is a saturated market and I told him it’d be better to pump all his available resources into marketing and promotion, rather than dropping several grand on custom development that might not be profitable.
After a bit of research we ended up going with WhiteLabelDating and I’m really pleased we did. Set-up was easy, support and advice has been top notch, and the promise of ongoing support is excellent. Working with WLD has felt like working in conjunction with a close business partner, rather than just a software provider.
We’ve gone with the divorced and divorcees dating niche for now. Be interesting to see how it goes.
You can visit divorceelove.co.uk here and follow the exploits of the site on Twitter.
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